So, you decided that you need a website for your business. And, you are ready to tackle the work of creating your site on your own. Great! There are many excellent tools available today to help you create something amazing. You don’t have to be a coding genius to build a beautiful, functioning website. We’ll…
Since 2010, BrightLocal has been conducting the Local Consumer Review Survey. Over the years, the results of this survey have become invaluable to small business owners who wish to analyze the trends in how local consumers use reviews and ratings in their selection processes. Is your small business serious about reputation management? Are you trying…
As a small business owner, you are always working on ways to capture more customers within your local community. While your website gives you the ability to reach customers all over the world, if your business is a brick-and-mortar location that serves people face-to-face, it’s probably not doing you much good to reach customers halfway…
Among the many ways your e-commerce website is essential to growing your business and bringing in new customers, there is one that you are likely overlooking. One of the most effective search engine optimization (SEO) tools available to you is blogging. Blog posts can boost your site traffic, build brand loyalty, and generate new leads,…
Good-looking photographs are beyond important for modern websites, no matter your industry, specialty, or niche. If your brand has a website, you’re going to need photos at some point. Whether as visual spice for your blog, informational aid for your products, or even illustrations for customer guides, good photos can mean the difference between having…
PHP is one of the most recognizable and foundational server-side scripting languages in the world. As the driving language of close to 80% of the websites in the world, this unassuming scripting language has advanced leagues from its humble roots as a language invented for the maintenance of the “Personal Home Page (PHP)” of Rasmus…
As the end of 2018 approaches and the dawn of a new year is on the horizon, we think it’s the perfect time to think about how our websites hold up to the modern trends. While some web design concepts are nearly timeless, most trends change, evolve, or are outright replaced as time goes on,…
Without much extra work, WordPress is already a great system for search engine optimization or SEO. And, just by learning a few tricks and tips, you can easily increase your site’s optimization and rankings. Plus, the new WordPress SEO plugin by Yoast makes maximizing your site’s SEO easier than ever before. Fair warning. This post…
As a business owner, it can feel nearly impossible to keep track of and understand the ins and outs of online marketing. Just a few years ago, very few people had even heard of SEO, content marketing, or tag management. Now, these terms get thrown around marketing meetings along with an alphabet soup of acronyms…
Small business owners understand the importance of their Google My Business reviews. When you have great ratings, you want your customers to know. So it can be super frustrating when some of your five-star reviews randomly disappear. What’s up, Google? The truth is, Google hates you. Just kidding! But, their filter may not like some…