Why Your Small Business Should Stay Away from Website Builders

There is an increasing trend where people think that they are expert website builder trying to save a few dollars.  Though many designers charge an arm and a leg, in an effort to cover their high overhead, I do not believe that most business owners have the time, skill, patience or artistic eye to build a website that will represent professionally their business.

It’s best to not pretend you know how to do everything.  If you need to call in a professional, do it!

Websites can easily be one of your most important assets of your business. Before a person calls about your services or walks into your store, they’re going to visit your website.  If it is poor quality, it reflects poorly on your business. Never think that “it’s good enough.”  That attitude is not helpful, especially in today’s web-savvy world.  Customers and prospective clients will judge your company by the quality of your website and if it’s not professional, those customers may never give you that call or visit.

Is it worth losing potential clients just to save a little money?

There are number of flaws with free website builders:

  1.  They usually only have about 10-15 templates to choose from, so chances are there are tons of websites out there that look exactly like yours.
  2.  You don’t get your own domain name.  Nothing says “cheap” like having to go to a website address that has a URL like  mybusiness.freesite.com or mybusiness.godaddy.com.  Every visitor is going to know you did not invest anything into your website.
  3.  Never pretend that you can do everything. I can’t repair my vehicle and I won’t even try. I take it to a local mechanic who charges about $75 an hour.  It’s a good amount of money, but I know it gets done correctly!  If you don’t have a keen eye for details or you aren’t a great website content creator, don’t try to be.  Let someone else do it for you.
  4.  Free and paying website builders have tons of limitations. You basically take what they give you.  If you’ve got a unique idea, a way to use your website, chances are it’s not going to happen.

We build websites for small businesses, and are quite aware that money can be a big problem for most small businesses.  That’s why we offer flexible payment plans and always try to give a good deal, especially since we don’t have tons of employees and overhead.

 

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