Small business owners understand the importance of their Google My Business reviews. When you have great ratings, you want your customers to know. So it can be super frustrating when some of your five-star reviews randomly disappear. What’s up, Google? The truth is, Google hates you. Just kidding! But, their filter may not like some of your reviews. Here’s why.

Google uses a review filter to try and cut down on the number of fake and paid reviews that are being constantly churned out online these days. It’s not the greatest at doing this, unfortunately, but it’s what we have to work with. So, what does this filter do? And how does this affect your reviews? Let’s take a look.