Normally, when you think websites, you might assume that the hardest part is writing code and making complex systems connect to each other so they can all work seamlessly across devices and technologies…well, you’re not wrong. But you’re wrong.

The hardest part is getting written content - or copywriting. Especially if we need the client to provide it.

It’s like pulling teeth.

And that’s where the content brief comes in. We use copywriting briefs for everything from employee bios to complicated blog articles - simple to more complex stuff.

Our clients love them because they’re like cooking recipe – they guide you step by step, ensuring you don’t accidentally add salt instead of sugar. They’re that trusty guide that stops you from getting lost in the woods of words.

Why Content Briefs

No More Shooting in the Dark

Imagine trying to bake without knowing the ingredients. A disaster waiting to happen, right? Content briefs are like your ingredient list. They give writers a clear idea of what’s cooking. Plus, with our nifty content brief example coming up, you'll see just how it lays everything out, neat and tidy.

Tap into That Expertise

We can’t all be experts on everything and you’re the expert in your field - not us. With content briefs, we can easily hand off sections to those who know their stuff. It’s like asking your foodie friend to handle the appetizers for your potluck. You get the best of both worlds!

Getting Everyone on the Same Page

Ever played a game of telephone? By the end, the message is usually hilariously distorted. Now, picture that chaos when trying to produce an article without clear directions. Content briefs are like our superhero translators, making sure what you envision is what you get. No more playing guessing games with your writers.

Teamwork Makes the Dream Work

Content briefs make it super easy for clients and writers to collaborate. Got an expert on a topic? Cool, let them tackle that section. Need to chime in with some feedback? The content brief’s got space for that!

Keeping It Consistent

Want to make sure all your content feels like it’s coming from the same universe, even if you've got a gazillion writers? Content briefs to the rescue! They're like those cookie cutters ensuring every gingerbread man comes out just right. With a content brief in hand, any writer, whether they're a newbie or an old-timer, can whip up content that's on-brand and top-notch.

When's the Best Time to Whip Out a Content Brief?

Kickstarting New Projects

Starting something fresh? A content brief sets the tone, right from the word go. It's like choosing the theme for your party. Once that's set, everything else falls into place.

Too Many Cooks? No Problem!

When you've got a bunch of contributors, things can get chaotic. But with a content brief? It's like having a choreographed dance. Everyone knows their moves and the final performance? Flawless.

Tackling Those Tough Topics

Some topics are just...dense. Like trying to explain why cats are afraid of cucumbers. With a content brief, you can break it down, making even the most complex subjects a breeze.

Example Content Brief Template

Let’s craft an example for an SEO blog post about content briefs (super meta). In our example, we need to give any writer the ability to understand the article from a glance. It should cover key topics like keywords, competitors, and an outline. 

When giving this to a client, we always let them know exactly which sections we need them to add context to or what they need to write completely.

This is an example of a simple content brief. Your may want to add more sections that give more context to the writer - like tone, milestone due dates, examples, deliverables, Q&A, etc.


Purpose & Goals
  • Main Goal: To educate readers on the importance of a content brief and provide a step-by-step guide on creating one tailored for SEO blog writing.
  • Target Audience: Content creators, marketers, SEO specialists, and business owners looking to optimize their content creation process.
  • Tone & Style: Informative yet casual. Think of it as a seasoned writer giving advice to a buddy over coffee.
Keyword Research
  • Primary Keyword: "How to write a content brief"
  • Secondary Keywords: "SEO blog writing", "content creation process", "importance of content brief", "content brief template"
Content Structure & Format
  1. Introduction:
    • Quick teaser on the importance of content briefs in the digital age.
    • Mention its role in ensuring SEO-friendly content.
  2. Why Content Briefs Matter:
    • Discuss the chaos of content creation without direction.
    • Highlight the benefits: clarity, SEO optimization, collaboration, etc.
  3. Components of an Effective Content Brief:
    • Purpose & Goals: Define the 'why' behind the content.
    • Keyword Research: The backbone of SEO. How to find and integrate the right keywords.
    • Target Audience: Knowing who you're writing for.
    • Content Structure: Crafting an outline that guides but doesn't restrict.
    • Tone & Voice: Ensuring brand consistency and reader engagement.
    • SEO Extras: Meta descriptions, alt tags, and internal linking.
    • CTAs: Guiding readers on the next steps.
  4. Best Practices:
    • Tips and tricks from seasoned content creators.
    • Common pitfalls to avoid.
  5. Conclusion & CTA:
    • Recap the significance of a well-crafted content brief.
    • Encourage readers to start implementing the tips or reach out for more guidance.
SEO Specifics
  • Meta Description: "Dive into the art of crafting the perfect content brief. From keyword integration to SEO specifics, discover how to optimize your content creation process."
  • Image Alt Tags: "Content brief template", "SEO blog writing tips", "Content creation guide"