Nowadays people go online for everything. Whether it’s for information, buying products, services, or advice, which makes the internet a very competitive landscape. It’s important to stand out from the crowd! A couple of ways to do this are by having a simple and functional website and posting a behind-the-scenes style of media content. For some, this may seem obvious. But just building a website or content one time isn’t enough. Optimizing what you say about your painting services, and how you say it comes in the form of “channel optimization”. Ok enough with the jargon, let us explain.