We write stuff sometimes

    Google Penguin 4.0

    What Is Penguin? The Penguin algorithm was created by Google for their search engine to combat inorganic links that are placed on sites to trick Google for the purpose of improving search rankings. It was first launched in April of 2012 to track down these sites that were manipulating the search engine results. Sites that…

    Apigee to be bought by Google in $625m deal

    Google is buying software Company Apigee Corp. for an estimated price of $625 million a move intended to bolster the company’s offerings to clients. The company assists customers in the building of products that are digital with open APIs. It has an impressive and huge client base with some of their clients being Live Nation,…

    DeepMind Unit from Google Gets a Breakthrough in Speech Generation

    In the recent past, the DeepMind unit at Google has been burning the midnight oil in search of super intelligent computers. Now, it has announced the creation of technology that it says rivals existing technology. The artificial intelligence has come up with machine-generated speech called WaveNet and that commentator’s say will be the world’s most…

    The Google Duo Application

    If you want to communicate with someone, then video calling can give you that close to the person experience although most of the time this can be complicated. If the other party is using the same type of device like yours, worrying yourself if your call will go through should not happen. It’s not surprising…

    New EU proposals could make Google pay publishers

    Publishers now have rights to ask for payment from giant internet platforms such as Google and Facebook because of using their content. This is according to the European rules. There are major reforms by the European Commission regarding consultation that should be taking effect in September. The rules are made so that they can add…

    Google Wallet Updated with Automatic Cash Transfers

    Google Wallet is a financial solution that enables members to transact with each other online. Just as the name suggests, it is owned and operated by the world’s largest search engine, Google. The tool makes it possible for users to receive or send money from a desktop computer or a mobile internet-enabled device. The biggest…

    Google Threatens to Punish Websites with “Intrusive Interstitials” Adverts

    Google has warned mobile sites that serve what it refers to as “intrusive” full-page ads. It will do so by pushing these pages down its mobile search rankings. In a blog, the company warned publishers of pages containing interstitials. It states that these ads create poor user experience, especially because of the small sizes of…

    Confirmed: Links, Content, & RankBrain Top 3 Ranking Factors

    It may be a surprise to some, but Google has never actually confirmed what the top 3 most important things were for ranking on Google’s search engine. Google’s Andrey Lipattsev confirmed that it’s links, content, and RankBrain. I can tell you what they are. It is content. And it’s links pointing to your site. He…

    Google Has Started Filtering Out Referral Spam From Analytics

    Are you familiar with this showing up in your referrals section of Google Analytics? We’ve had numerous conversations with clients about how some of their traffic is fake and we’ve pointed out this spam to them. It’s hard to tell a client they’ve been assuming they’ve been getting real traffic this whole time but a…

    Google Removing Sidebar Ads

    On Google’s search results, they will no longer show ads in the right sidebar. If you do a search right now, you will probably see 3-4 top ads, some bottom ads but no side ads. They say that 3 top ads will be the norm, but 4 will be shown in highly competitive markets. This…